26.01.12 In the wake of a financially tough 2011, we’re offering “Pay What You Can Afford” family passes to any family who would like to come to Parachute Festival 2012, but can’t afford to due to financial pressures.

The last few years have been tough for the purse strings of Kiwis. 2011 was one of the worst, between the earthquakes that devastated Christchurch and the global financial crisis. As organizers of one of the Southern Hemisphere’s largest music festivals we’ve seen the effect of these tough financial times on many families.

We’ve had a lot of feedback from families who want to experience our festival together, but due to tough economic times, simply cannot afford to do so

Late last year we met as a team to brainstorm ways to react positively to the tough economic climate that families are experiencing. We think that challenging times like these call for creative solutions. After much deliberation, we came to this realization: it’s more important to have families experience our festival than it is to have the income from their ticket. We want them to experience a great, family-friendly drug and alcohol-free event.

Families financially struggling to attend Parachute Festival can now attend for a donation of their choosing (minimum $1). This is not a marketing gimmick - there are no catches. We’re just asking families to pay what they can honestly afford.

Traditionally, Parachute Festival family passes cover up to two parents and up to three children - for the purposes of this initiative, there will be no limit on the number of children included, nor their age, provided they are all immediate family.

“Pay What You Can Afford” tickets are available at iTicket.co.nz from now until the festival. Families that can’t afford a normal ticket will also be able to buy these passes at the gate on festival weekend..

How families can redeem a ‘Pay What You Can Afford’ ticket.
 

1. Head to iTicket.co.nz and select the ‘Pay What You Can Afford’ option.
2. Login or register (you’ll need to quickly register if you haven’t used iTicket before)
3. Choose your ticket (maximum 1 per family)
4. You’ll then be presented with a number of donation options, starting at $1 – check the options and choose the one you can afford
5. Review your order. Your ticket will be an E-ticket that will be emailed to you – print it out and bring it with you to the gate.

Alternately, families that can't afford a normal ticket will also be able to buy these passes at the gate on festival weekend. 

Any questions? See our FAQ’s here.