So Below Drops New Video

New Zealand musician So Below (aka Maddie North) has just released the music video for her latest single, ‘Hard’ and it’s a stunner.

‘Hard’ sees the LA-based singer delivering a punchier (and poppier) sound than her previously released material. With haunting vocals that remind us of Sinead O’Connor and 80s synths that would do Gary Numan proud, it’s got a lot of bite.

We’re also a fan of her enigmatic presence in the video, with soft lighting and shy glances. She is definitely one to watch.

So Below is touring the UK in February and March, and fingers crossed she’ll be coming back to NZ at some point to bring her live show here.

Check out the video, directed by Susie Francis, below.