K-pop is one of the fastest growing musical genres in the world, and it made headlines recently when BTS became the first K-pop group to ever win a Billboard Music Award.
The seven-piece boy band took out the ‘Top Social Artist’ award at this year’s ceremony; beating music titans Justin Bieber, Ariana Grande, Selena Gomez and Shawn Mendes.
The only other Korean artist to ever win at the BBMA’s was Psy with his giant smash ‘Gangnam Style’ in 2012.
BTS won this year’s fan voted award, and were said to have thousands of screaming fans waiting outside the awards ceremony in Los Angeles.
So what’s the appeal? The K-pop formula is a fascinating one to watch. Potential pop stars are often signed as tweens by labels in South Korea, and then groomed intensively in complexes that train them for pop superstardom. They learn to sing and dance, and have their images immaculately created by their teams. Most of their songs are sent over from writers in Sweden and the UK, and the performers have the potential to become part of giant brands.
Sold-out shows of up to 60,000 punters are pretty common in Seoul; and fans spend up large, often buying merch for their favourite boy band or girl band member. The videos are slick (with huge production budgets), and we reckon it’s only a matter of time before K-Pop goes majorly mainstream.
Watch the epic video for the latest BTS single ‘Not Today’ below: