Introducing: Magic Factory

Auckland’s birthed a brand new supergroup, and with their classic Americana sound, something tells us they’ll be making quite a dent on the local live scene.

Magic Factory is a nine-member band, who call themselves a musical family. You might recognise Scot Brown (formerly of frenetic punk outfit The DHDFD’s) or Rory Treadaway (from The Raw Nerves), and the band’s other members have also previously been in a range of Auckland bands such as Bloodbags, The Vietnam War and The Drab Doo-Riffs.

Their sound is country rock, that references late 60’s bands like Creedence Clearwater Revival, ZZ Top, The Band, and Dr Hook.
Brown recently told The Spinoff, “I was having dinner at my Aunty’s house the other night and I was telling her how we’re going to America and she was like, “Can you play the new band that you’re in?” I played it to her and her husband was like, “This is amazing”. I guess it reminds older guys of music they listened to.”

Magic Factory’s debut album ‘Working With Gold’ came out last month. Listen to their single ‘Sweet Ride’ here, and watch the trippy DIY looking video for their song ‘Mother Nature’ below: